About Alpine
Passionate about bringing you the ultimate alpine skiing experience since 1995
Our Story
Founded in the heart of the Swiss Alps, Alpine began as a small family business with a simple mission: to share our love for skiing with the world. What started as a local ski shop has grown into a global community of alpine enthusiasts.
Today, we continue to honor our heritage while embracing innovation, offering premium skiing equipment, unforgettable mountain experiences, and expert guidance to skiers of all levels.
Our commitment to quality, sustainability, and the alpine lifestyle drives everything we do. Join us in exploring the mountains and creating memories that will last a lifetime.
Our Values
The principles that guide us in everything we do
Quality
We source only the finest equipment and provide exceptional experiences that exceed expectations.
Sustainability
Protecting the mountains we love through responsible practices and environmental stewardship.
Community
Building connections between skiers worldwide and fostering a supportive alpine community.
Meet Our Team
Passionate professionals dedicated to your alpine adventure
Sarah Johnson
Founder & CEO
Michael Chen
Head of Operations
Emma Rodriguez
Lead Ski Instructor