Privacy Policy

Your privacy is important to us. Learn how we collect, use, and protect your information.

Last updated: December 15, 2023

1. Information We Collect

Personal Information

We collect information you provide directly to us, such as when you create an account, make a booking, or contact us for support. This may include:

  • Name, email address, and phone number
  • Billing and shipping addresses
  • Payment information (processed securely through our payment partners)
  • Skiing experience level and preferences
  • Emergency contact information

Automatically Collected Information

When you use our website, we automatically collect certain information about your device and usage:

  • IP address and browser type
  • Pages visited and time spent on our site
  • Referring website and search terms
  • Device information and operating system

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your bookings and reservations
  • Communicate with you about your trips and our services
  • Provide customer support and respond to your inquiries
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations and protect our rights

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our business, including:

  • Ski resorts and accommodation providers
  • Payment processors and financial institutions
  • Transportation and logistics partners
  • Marketing and analytics services

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • SSL encryption for all data transmission
  • Secure servers and regular security audits
  • Limited access to personal information on a need-to-know basis
  • Regular staff training on data protection practices

5. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You can access and update your account information at any time through your user dashboard or by contacting us directly.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link in any email or updating your preferences in your account settings.

Data Deletion

You can request deletion of your account and personal information, subject to legal requirements and legitimate business needs.

6. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to deliver relevant advertisements

You can control cookie settings through your browser preferences.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

8. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@alpine.com

Phone: +1 (555) 123-4567

Address: 123 Mountain View Drive, Alpine Valley, CO 80424

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